Executive Bev
Market-to-Winery Model
Executive Beverage offers a diverse portfolio of wine brands and varietals that are specifically developed using our Market-to-Winery model. What this means is that we work backwards – closely with buyers – to identify gaps in their most valuable markets. Once those gaps are identified, we then develop concepts, brands, and individual products that are sourced from our global network of family-owned winemakers.
This five-step process is designed to uncover market opportunities that provide continuous value for both distributors and retailers by leveraging collective market intelligence to service emerging, consumer trends.
Step 1: Collaborate
We collaborate with buyers, sales, marketing, and analytics teams to identify gaps in the market that can be successfully filled with innovative, new product offerings.
Step 2: Develop
We develop product concepts that are designed to fill the gaps that have been identified and then test the products to confirm the appropriate product-market fit.
Step 3: Source
Once product-market fit is confirmed, we source wine from our trusted, family-owned network of winery partners located in the top, wine-growing regions around the world.
Step 4: Create
As the wine is being selected, the brands and architecture are then created in-house, including the brand name, logos and identity, packaging designs, and point-of-sale materials.
Step 5: Deliver
From the start of brand creation (Step 4) we are able to ship finished product in roughly five months, providing a turn-key solution for filling both micro- and macro-market gaps.
Our Wines
The majority of these brands were created by our partner organization and brand development agency, Boutique Beverage Company, which specializes in developing unique wines that capitalize on the latest consumer trends. Please see our wines below to explore the latest trends, developments, and product additions.
Our Sales Partners
News
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